![]() Set your columns for the view you need (see Tip #6 below).To compare campaigns over different time frames and see how they have performed with your changes, simply do this.Ĭreate your first date range spreadsheet: This allows you to export this screens data to view in a CSV spreadsheet. To do this, in the Campaign Manager, All Campaign view, there is an Export button on the right side. I export the data, in two or more date ranges and quickly create a spreadsheet to look at campaign data by date to see progress. Spend, Sales and ACoS and compare data over time, especially when I have ten or more campaigns is utilizing Amazon’s campaign export feature. One way I quickly look at Campaign level Impressions, Clicks. 03 – Quickly Look at Campaign Level Comparison Data Likewise, if I have a keyword phrase that is currently at a 0.80 cent bid, getting a 10% advertising cost of sale (ACoS) and my target is 12% I would adjust the bid up to 0.87 cents. If I have a keyword phrase that is currently at a 0.80 cent bid, getting a 17% advertising cost of sale (ACoS) and my target is 12% I would adjust the bid down to 0.73 cents. This allows me to know the following week(s) what I previously did with the bids easily. If I adjust a bid up, again using the same 10% rule, I adjust it up to a. If I adjust a bid down, I use the 10% rule but adjust down to a. One of the methods I use to track my bid adjustments from week to week is the following: I would rather make big moves down and raise slowly, than to make big jumps up and spend too much in my ad spend. That’s when I might drop the bid by more than 10% to get it to a reasonable number within the next 7 to 10 days. The exception to this rule is when my ACoS (advertising cost of sales) is 20% – 30% higher than our target. When making changes to your AdGroups Keyword bids, making small 10% or less incremental changes is usually best, in my opinion. 01 – Big Changes in Keyword Bids Usually Means Little Valuable Data to Learn from Later ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |